Factors Influencing Behavior of Selecting Touch Screen Mobile Phones
نویسنده
چکیده
The main aim of this chapter is to examine the influence of factors affecting the behavioural intention of customers. In this chapter, perceived ease of use, perceived usefulness, and social influence are considered as predictors while behavioral intention is employed as dependent variable. A total of 260 participants were involved in this study. The participants were selected through non-probability sampling technique, namely Snow Ball. In order to achieve the objective of this study, three research hypotheses were constructed. The proposed hypotheses were tested by using multiple regression analysis. The findings demonstrate that three hypotheses are supported. The findings show that three factors are playing a significant role in developing the behavioral intention. This study will be a millstone for the potential researchers.
منابع مشابه
Comparison of Usability of Touch-screen and Button Cell Phones Among Elderly Users
Background and Objectives: The use of new technologies, particularly mobile phones, is drastically growing on a daily basis. The usability of mobile phones can be determined for different age groups in order to reach a balanced development plan with respect to this technology. The present study aimed to investigate and compare the usability of touch-screen and button cell phones among Iranian e...
متن کاملThe Effects of Constant Touch on Consumer Behavior: The Case of Iranian Mobile Phone Users
The main objective of this paper is to argue how the mobile phones have transformed the Iranian lifestyle and how the arrival of mobiles has been a catalyst for revolting behavior, and has launched a new consumer behavior and has changed our relationships. The paper explains how the people's behavior has developed a whole new social code in Iran. It is argued that the social value of being able...
متن کاملInvestigating the Effective Factors on Mobile Learning in Medical Education Based on FRAME Model
Introduction: With regard to an increase in use of modern communication technologies including mobile facilities and their application in learning and training, taking quality and users’ needs into account is a fundamental matter. In this article, an attempt has been made to investigate the factors influencing mobile learning from the perspective of M.S. and Ph.D. medical sciences students stud...
متن کاملEvaluation of microbial contamination of mobile phones and computer mice and keyboards in a dental school
Introduction: Mobile phones and computers are a reservoir of growth and transmission of microorganisms. This study aimed to evaluate the microbial contamination of computers and mobile phones used by students of an academic dental school, compared to the students of a non-medical school. Methods: Sampling was performed on 44 computers and 45 mobile phones in a dental school (test) and a non-med...
متن کاملTouch Gesture Authentication Framework for Touch Screen Mobile Devices
With the increased popularity of touchscreen mobile phones, touch gesture behavior is becoming more and more important. Increasing demand for safer access in touch screen mobile phones, ancient strategies like pins, tokens, or passwords fail to stay up with the challenges conferred. Most of the current touch gesture authentication schemes facing problem with accuracy based on score classifiers ...
متن کامل